Toskan was a make-up artist and photographer, while Angelo was the owner of a chain of hair salons. Both recognized the missing element of a versatile and reliable cosmetic to be used in fashion photography.
The intense lighting conditions often employed created conditions under which conventional makeup either photographed badly or did not hold up, so the two set out to create a line that would hold up to these types of challenges. They envisioned a makeup company that would be for All ages, all races, all sexes.
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One year prior to the acquisition, original founder Frank Angelo died in 1997 due to complications during surgery. Shortly following the buy-out, Frank Toskan left the company to found another AIDS Charity, with brother-in-law, Vic Casale, an original MAC Chemist. The MAC AIDS Fund has been continued by the new owners.
Money for the fund is raised by the sale of Viva Glam products (currently available in six lipstick colors and two glosses) There is also a limited edition gloss that was co-designed by Fergie. 100% of the sale price of Viva Glam products is donated to help men, women and children living with HIV and AIDS.
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Since its inception in 1994 to the present date, the fund has raised over $128 million US Dollars
MAC PRO
The MAC PRO Program is provided to professionals in the industry. An annual fee must be paid for this service. Aestheticians, cosmetologists, hairstylists, fashion stylists, nail technicians, costume designers, models, on-air talent/performers, and photographers receive a 30% discount.
The MAC Pro Student membership, which provides lesser benefits, entitles those studying Make-up artistry and various other fashion-related programs to a 20% discount for the approximate length of one school year. This foundation was created to support women, men and childern living with HIV/AIDS globally.
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VIVA GLAM was also introduced that same year as a financial support for the Fund. has raised over $130 million for the MAC AIDS funds.
Official spokespersons in the past have included:
Sandra Bernhard, a former MAC model (Pool Party collection), inspired the 'Sandy B.' lipstick
Diana Ross, MAC Beauty Icon 2004
Liza Minnelli, MAC Beauty Icon 2005
Catherine Deneuve, MAC Beauty Icon 2006
Amanda Lepore, starred in a feature length MAC lipstick and *Heatherette bag ad
Raquel Welch, MAC Beauty Icon 2007
Paulina Rubio, collaborated with MAC to create "Rubia" lipstick
Barbie, as part of their 2007 line "Barbie Loves MAC"
Eartha Kitt, for their 2007 pre-fall "Smoke Signals" color collection
Alexander McQueen, collaborated with MAC to create "MAC for McQueen" collection for his fall runway collection
A-mei, collaborated with MAC to create "MAC for A-MEI" collection 2008
Fafi, collaborated with MAC to create "MAC Fafi!" collection 2008
Heatherette, collaborated with MAC to create "Heatherette" collection 2008
Wicked, uses MAC Chromacake in Landscape Green for character Elphaba
RuPaul, the first spokesmodel for MAC and for Viva Glam I
K.D.
Lang for Viva Glam II
Lil' Kim for Viva Glam III
Mary J Blige for Viva Glam III and IV
Shirley Manson for Viva Glam IV
Elton John for Viva Glam IV
Christina Aguilera for Viva Glam V
Boy George for Viva Glam V
Linda Evangelista for Viva Glam V, and also helped (unofficially) promote "Spice" Lip Pencil in the '90s
Chloe Sevigny for Viva Glam V
Pamela Anderson for Viva Glam V
Missy Elliott for Viva Glam V
Eve for Viva Glam VI
Debbie Harry for Viva Glam VI
Lisa Marie Presley for Viva Glam VI
Dita von Teese for Viva Glam VI, and also was the model for the "Nocturnelle" collection visual
Fergie, for Viva Glam VI Special Edition Lipglass
Emanuel Ungaro, collaborated with MAC to create "Emanuel Ungaro collection" for fall 2008
Dame Edna, collaborated with MAC to create "Dame Edna collection" for winter 2008
Manish Arora, collaborated with MAC to create "MAC for Manish Arora" for fall 2008
Hello Kitty will be a "spokesperson" for MAC in spring 2009
Madonna is said to have inspired "Russian Red" Lipstick
Radio City Rockettes, all Radio City Rockettes wear 'Russian Red' lipstick for performances
The Saturdays, currently sponsored by MAC on their official website.
Social initiatives
MAC has five social initiative programs currently in place.
MAC Cruelty-Free Beauty
Back to MAC Recycling
MAC Kids Helping Kids
The MAC AIDS Fund
The MAC PRO program
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