Qdoba
The restaurant fits into the "fast casual" category, offering both quick service and a higher quality of food than typical fast-food restaurants. All of the items are made in plain view of the customer.
The chain's current slogan is "What are you going to love at Qdoba?"
Competition
A Qdoba Mexican Grill in Eden Prairie, Minnesota
The main national rivals to Qdoba are Moe's Southwest Grill, Panchero's Mexican Grill, and Chipotle Mexican Grill chain, which also started in Denver in 1993. Qdoba also faces intense competition in some markets from smaller regional chains such as Anna's Taqueria, El Torito, Taco del Mar, and Baja Sol Tortilla Grill.
The company was recently involved in a lawsuit in which Panera Bread attempted to invoke a clause in Panera's contract with the White City Shopping Center in Shrewsbury, Massachusetts, to stop the opening of a Qdoba Mexican Grill.
The clause provided that Panera would be the only sandwich shop in the shopping center. Panera argued that burritos and other tortilla-based foods were, in fact, sandwiches.
Superior Court Judge Jeffrey Locke ruled against Panera, concluding, "A sandwich is not commonly understood to include burritos, tacos and quesadillas, which are typically made with a single tortilla and stuffed with a choice filling of meat, rice, and beans."
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